Now

Updated September 13, 2026.

Getting Rivanna Cleaning off the ground. Zero clients so far, so everything right now is the unglamorous part: pricing, supplies, figuring out which neighborhoods in Charlottesville are worth knocking, and getting the first few jobs from people who already know me.

Running paid ads for a friend's masonry business, for free. It is the closest thing I have to a live testing ground for local service lead gen, and whatever works there transfers directly to Rivanna.

Helping my mom grow her telehealth practice, also for free. Different beast than the trades, so it keeps me honest about what actually generalizes.

Next up: get real numbers out of the masonry and telehealth work, then use them to sign a company on base plus performance instead of free.